A woman potato farmer inspects a demonstration farm in Hooghly, West Bengal. With a group of other women, she has leased land and entered the PepsiCo supply chain as an independent farmer for the first time. This was also the first women-led PepsiCo demonstration farm in West Bengal, increasing recognition of women’s role in agriculture. Over the past two years, USAID and PepsiCo have reached over 1,000 women farmers with improved agriculture techniques and provided gender awareness training to all PepsiCo staff in West Bengal. The innovative partnership between the USAID-funded Integrated Land and Resource Governance Program and PepsiCo is demonstrating that women’s empowerment can increase the potato supplier base for PepsiCo, improve yields and profitability for rural farmers and PepsiCo, and promote the adoption of sustainable and regenerative farming practices that advance USAID’s and PepsiCo’s global climate change commitments. Working in partnership with women, USAID and PepsiCo are learning from women in the community about the constraints and opportunities for their increased participation and benefit sharing in the PepsiCo potato supply chain.
Seeing is Believing
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