Innovations in the Mahua Flower Value Chain, Madhya Pradesh
This document provides insight into the importance of the mahua flower as a non-timber forest product (NTFP) within Central India, a region with a dry season that limits income-generating opportunities. The mahua flower can be turned into a number of consumable products and is a steady source of income for rural women, which in turn impacts the livelihoods and food security of many forest-dependent communities.
Forest-PLUS identified the barriers for flower collectors to access higher prices for their goods: storage facilities and access to credit. By utilizing iron storage bins and commercially available netting, mahua flowers are able to be stored in bulk and yield a higher price at the beginning and end of the season. The payoff is that collectors can sell their mahua flowers directly to the cooperative collection depot rather than to middlemen, which is a viable commercial model for scaling and further development of other NTFPs.