USAID Adaptation Community Meeting: Does Climate Change Need Behavior Change? A Behavioral Approach to Building Community Resilience

On October 20, 2016, USAID's Adaptation Community Meeting hosted a discussion on behavioral approaches to building community resilience to climate change with Kevin Green, Senior Manager of Behavioral and Social Science at Rare. 

 
Social resilience increases a community’s ability to organize and respond to climate-related threats. Rare has trained local leaders in more than 50 countries to design and execute sophisticated behavior change “Pride” campaigns that inspire communities to change the way they interact with nature. 
 
Drawing from examples of Rare’s current work with small-scale fishing and farming communities in Latin America, Asia and Africa, this presentation explored emerging efforts to apply the best insights from the behavioral sciences to collective action problems like natural resource management and climate adaptation. Specifically, it considered how behavioral approaches like Rare’s can build social resilience, help communities adapt to climate change, and connect the dots between community engagement and national policy.  Rare highlighted how two Pride campaigns - in the coastal town of Pilar, Cebu in the Philippines (during and after 2013’s Typhoon Haiyan) and in the San Vicente de Chucuri municipality of Colombia (before and after a landslide that destroyed more than 70% of the cocoa-producing properties upstream) - transformed the local communities into willing stewards of their marine and freshwater resources and helped them to adapt to a changing climate’s threatening impacts. Such adaptation and resilience building, done in collaboration with local democratic governance has generated demonstrable evidence of changes at the sub-national and national levels.
This event was organized by the USAID Climate Change Adaptation, Thought Leadership, and Assessments (ATLAS) project. All Adaptation Community Meeting webinars can be found here
Strategic Objective
Adaptation
Topics
Adaptation, Climate Science, Coastal, Conflict and Governance, Resilience, Water and Sanitation
Region
Africa, Asia, Latin America & Caribbean

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